Assign a strategy to a listing and Eve SellerOps takes it from there. The engine reads live Buy Box and competitor offers straight from Amazon's Selling Partner API, prices inside the minimum and maximum you set, and writes down the reason for every decision it reaches — including the ones where it decides to do nothing.
FREE for 10 active SKUs checked every 5 minutes. STARTER adds unlimited real-time repricing.
Assigning a strategy is the whole of it. There is no separate arming switch to forget, no "enable repricing" toggle sitting between you and a moving market — a repricer you have to remember to turn on is off on the day it mattered.
A listing with no strategy assigned is never repriced. The engine leaves it outside the sweep and submits no price to Amazon. Assign a strategy, and the next sweep picks it up.
Pick a strategy by what you want from the listing. Every one prices inside the same minimum and maximum, and every decision lands in the same log.
| SKU | Yours | Buy Box | Target | Action | Reason |
|---|---|---|---|---|---|
| DM-1002 | £18.49 | £18.29 | £18.24 | LOWER | Undercut buybox by £0.05 (above min price) |
| DM-1102 | £39.99 | £39.99 | £41.59 | RAISE | Buybox held — probing upward within max price |
| DM-1201 | £8.99 | £8.10 | £8.99 | HOLD | Buybox below min price — holding at current price |
| DM-1403 | £24.49 | £24.20 | £24.15 | LOWER | Undercut buybox by £0.05 (above min price) |
An always-on repricer needs its limits to be real rather than advisory. These are enforced in the engine, on the server, on every cycle.
Nothing is ever submitted outside the band you set on the listing. When the market falls below your minimum the engine holds rather than following it down, and says so in the log. Not sure where the floor belongs? Work one out.
A listing without a minimum price is never auto-applied — the engine will compute a target and log it, but it will not submit a price it has no floor to check against. Setting the floor is the consent.
Costs imported into the Catalogue are what make a sensible floor easy to set in bulk.
No single cycle may move a price by more than 30%. A bad feed, a freak offer or a mis-typed floor cannot turn into a catastrophic price in one step.
The cap applies to increases and decreases alike.
There is no schedule to configure and no "check now" button. STARTER reprices an assigned SKU the moment Amazon reports an offer change on it, with no per-minute event cap, and a continuous sweep runs behind it as a backstop. FREE checks 10 active assigned SKUs every 5 minutes. Unassigned inventory is never swept; the engine leaves those prices alone and makes no market call for them.
Offers are read in batches through Amazon's Selling Partner API and paced at roughly ten SKUs a second — deliberately inside Amazon's rate limits, because an integration that gets itself throttled is an integration that stops repricing at exactly the wrong moment.
We removed the manual run button on purpose. A button implies the engine might otherwise be idle, and it queue-jumps work that is already in flight. If a price is not moving, the decision log will tell you why — that is a better answer than pressing a button and hoping.
Yes. The FREE plan reprices 10 active SKUs every 5 minutes, with no time limit or card required. STARTER removes the SKU limit and reprices in real time; it has a 14-day trial, then costs £99 per month + VAT — £49.50 for the first 3 paid months while the limited-time offer runs. See the pricing page for the current terms.
It only ever touches listings you have assigned a strategy to. Every change stays inside the minimum and maximum you set, a listing with no minimum is never auto-applied at all, and no cycle may move a price by more than 30%. Every decision — applied or not — is written to a log you can audit by SKU.
Remove the strategy from that listing. It drops out of the priced pass on the next cycle; its price is no longer submitted to Amazon. There is no cooling-off period and no separate off switch to find.
Both. The strategies reason about the in-range FBA offers that actually compete for the Buy Box, and merchant-fulfilled listings are priced against the same live offer data. Stock levels come from the same catalogue sync the rest of the application uses.
No. You authorise Eve SellerOps through Amazon's own consent flow in Seller Central, and you can revoke that authorisation from Seller Central at any time. Amazon credentials are never typed into our application, and the tokens we hold are encrypted at rest.
Yes. Repricing is one of the areas you switch on or off per invited user, and the permission is enforced on the server rather than hidden in the interface. Only the account owner manages the Amazon connection.
Reprice 10 active SKUs free every 5 minutes, with no card or time limit. If you would rather look first, the demo is the whole application on a read-only sample account.