It does not know your costs
Amazon knows what it charged you and what the customer paid. It has no idea what you paid your supplier, so it cannot show profit — only proceeds.
Amazon profit analytics that subtract the real fees.
Revenue is the easy number. Performance breaks every order into referral fees, fulfilment fees and your cost of goods, so the margin on screen is the money that actually reaches your bank — not revenue with a percentage guessed off it.
30 and 90-day windows on every plan, including Free.
Every order, decomposed
Daily and monthly ordered units, revenue, refunds and net proceeds, with each order split into the three things that take money out of it. Amazon's referral fee and fulfilment fee come from Amazon's own figures for that order rather than from a category average, and your cost of goods comes from the Catalogue.
What is left is net profit, and it is the number the whole page is built to make trustworthy.
Nothing is quietly averaged in
A unit whose profit cannot be computed — usually because the SKU has no cost against it — is listed separately, not blended into the margin at some plausible-looking rate. A dashboard that hides its own gaps is worse than no dashboard, because you act on it.
Down to the SKU
- Per-SKU drill-down — which products are carrying the account and which are busy work.
- Refunds in the picture — a product that sells well and comes back often is not a product that sells well.
- Fee breakdown per order — the referral and fulfilment split, so you can see where a thin margin is actually going.
- Buy Box share — how much of the time your offer is the one in the box.
Cost of goods 41.0%
Amazon fees 31.6%
Net profit 27.4%
Live · free
Every figure here comes from the public demo account's dataset — the same data the live demo shows.
Why the number differs from Seller Central
Because Seller Central is not trying to tell you your margin.
Fees land in different places
Referral and fulfilment fees are attributed to the order that incurred them here, rather than pooled into a settlement period you then try to allocate backwards by hand.
Refunds are subtracted, not footnoted
A refunded order takes its revenue back out and leaves its fees where they fell, which is what actually happened to your bank balance.
Performance FAQ
Common questions.
How far back does the data go?
30 and 90-day windows are available on every plan including Free, with daily and monthly breakdowns inside them. History accumulates from the point your account connects and keeps building.
Why is my profit blank on some SKUs?
Because that SKU has no cost of goods against it. Rather than guess, those units are listed separately so you can see exactly how much of the account is unaccounted for. Add the cost in the Catalogue and they fold into the totals.
Does it include Amazon advertising spend?
Not yet. The margin shown is after referral fees, fulfilment fees and cost of goods. Where a figure is not included we say so rather than implying the number is more complete than it is.
Can I export it?
Yes — the catalogue and its costs export as CSV, so the underlying per-SKU figures can go into a spreadsheet or your accountant's template.
Can I hide this from my team?
Yes. Performance is one of the five areas you switch on or off per invited user — a warehouse member can have Workflows and nothing else. Permissions are enforced on the server, not just hidden in the interface.
Is my sales data used for anything else?
No. Each organisation's data is strictly isolated, analytics are derived only from data you authorise through the Selling Partner API, and we never sell it or use it to advise other sellers.
The rest of the account
Performance is one of five areas.
CatalogueEvery listing synced, with the costs this page subtracts.
RepricingAutomated Buy Box repricing with min and max guardrails, free.
ScoutPrice a supplier list against the live marketplace before you buy.
WorkflowsBuild and label FBA inbound shipments on Amazon's own API.
FBA calculatorThe same fee maths on one product, free and without an account.
Find out what your catalogue actually earns.
Connect through Amazon's own consent flow and the first analytics are ready within minutes of the sync finishing. Free plan, no card.