EVE vs Sellerboard: which fits your Amazon business?
Sellerboard is a profit dashboard with PPC, inventory and email tools, from $19 a month. EVE gives profit analytics free for good, repricing for limited active SKUs, and sourcing and shipments on its £99 STARTER plan.
The short answer
Sellerboard is a profit analytics tool with PPC, inventory, email and reimbursement features. It costs $19 to $79 a month by order volume, after a 1-month free trial. There is no free plan.
EVE gives profit analytics free, with no card and no time limit. The FREE plan also reprices a limited number of active SKUs. Its STARTER plan is £99 a month + VAT and adds unlimited repricing, sourcing, FBA shipments and reimbursement detection.
The two tools overlap only on profit. Choose Sellerboard if you run PPC or sell in several marketplaces. Choose EVE if you sell FBA on Amazon UK and want repricing and sourcing alongside your margins.
Prices and allowances
| EVE | Sellerboard | |
|---|---|---|
| Free plan | Yes. Catalogue, profit analytics and repricing for limited active SKUs, no card, no time limit | No |
| Free trial | 30 days of STARTER; a card is required | 1 month; no card required |
| Paid price | STARTER £99/month + VAT; £49.50 for the first 3 paid months while a launch offer runs | Standard $19, Professional $29, Business $39, Enterprise $79 a month. Annually: $179, $279, $369, $759 a year |
| What the price scales on | Nothing. One price for any number of listings and orders | Orders a month: 3,000, 6,000, 15,000, 50,000 |
| Marketplaces | Amazon UK | Several Amazon marketplaces |
| Users | Owner only on FREE; you + 1 team member on STARTER | More users on higher plans |
What each tool does
| Feature | EVE | Sellerboard |
|---|---|---|
| Profit after fees and cost of goods | FREE plan, 30- and 90-day windows | Every plan, real-time dashboard |
| Repricing | Limited active SKUs on FREE; unlimited on STARTER | No |
| Sourcing supplier lists | Scout, on STARTER | No |
| FBA inbound shipments | Workflows, on STARTER | No |
| Lost and damaged inventory claims | Recoveries, on STARTER (experimental) | Every plan |
| PPC | No | Every plan |
| Review request emails | No | 150 to 30,000 a month, by plan |
| Inventory management | Stock levels in Catalogue; no restock planning | Every plan |
| Customer lifetime value | No | Every plan |
EVE does not include ad spend in its profit figure. If PPC is a large share of your costs, EVE overstates your margin and Sellerboard is the better choice.
Who each tool suits
Sellerboard suits:
- Private label sellers who run PPC and want ad spend inside the profit figure.
- Sellers in several Amazon marketplaces.
- Sellers who want review request emails and inventory management.
- Sellers who already have a repricer and a sourcing tool.
EVE suits:
- Amazon UK FBA resellers, wholesale or arbitrage, who run little or no PPC.
- Sellers who want profit analytics free, without a trial deadline.
- Sellers who want repricing, supplier list pricing and FBA shipments in the same account as their margins.
Common questions
Does Sellerboard have a free plan?
No. On 27 September 2026 Sellerboard offered a 1-month free trial with no card, then plans from $19 a month. EVE's profit analytics are free with no time limit.
Is EVE's FREE plan a trial?
No. FREE has no end date and needs no card. It includes catalogue sync, profit analytics and repricing for a limited number of active SKUs. The 30-day trial is for STARTER.
Does EVE include PPC costs in profit?
Not yet. EVE's profit uses Amazon's referral and fulfilment fees for each order and your cost of goods. If you spend a lot on ads, use a tool that includes them.
Can I use EVE and Sellerboard together?
Yes. They do not conflict. Some sellers keep Sellerboard for PPC and use EVE for repricing, sourcing and shipments.
Sources
Checked 27 September 2026: Sellerboard pricing, EVE pricing. Plans and limits change; the vendor's own page is the authority.