Can you track Amazon profit for free?
Yes, three ways, and the price is the least interesting difference between them. What actually decides whether a profit figure is worth acting on is where the fees came from — Amazon's numbers for that order, or a category average applied to everything you sold.
The short answer
Yes, three ways — and they are not equally good. Seller Central's own reports plus a spreadsheet costs nothing but your Sunday. Eve SellerOps does it on a free plan with fees taken from Amazon's own per-order figures. Everything else in this category — Sellerboard and the tools like it — is a free trial of a paid product, typically $19 a month afterwards.
The question that actually decides which one you want is not price. It is whether the fees being subtracted are your fees on that order, or a category average applied to everything.
Why Seller Central's numbers are not profit
Seller Central will tell you what you sold. It is deliberately unhelpful about what you earned, because it does not know two of the three things involved.
- It does not know what your stock cost. Cost of goods lives in your head, your supplier invoices, or a spreadsheet. Amazon has never seen it, so no Amazon report can subtract it.
- Fees arrive separately from sales. The referral fee and fulfilment fee for an order are in a settlement report, on a different schedule from the sales figure you are looking at. Joining the two is the work.
- Refunds land later. A product that sells brilliantly in March and comes back in April looks like two different products in two reports.
This is why the headline revenue number on the Seller Central dashboard is the most misleading figure in Amazon selling: it is real, it is accurate, and it is not yours.
The spreadsheet route, and where it breaks
Downloading the settlement report and building your own P&L genuinely works, and plenty of profitable sellers have never done anything else. It breaks in three predictable places.
- It is monthly, so decisions are monthly. By the time the spreadsheet says a SKU is losing money, you have bought more of it.
- Fee changes are silent. Amazon adjusts the fee on an ASIN and your formula keeps using last quarter's number without complaining.
- Missing costs get filled in. A blank cost cell in a margin column is annoying, so someone types a plausible number, and the whole sheet quietly becomes fiction.
The one thing to check in any profit tool
Ask where the fees come from. There are two answers, and the difference is invisible on screen but decides whether the number is worth acting on.
| Fees from Amazon's per-order figures | Fees estimated from a category rate | |
|---|---|---|
| Accuracy per order | Exact — it is what Amazon actually took | Close on typical items, wrong on heavy, bulky and low-price ones |
| When fees change | Follows automatically | Wrong until someone updates the rate table |
| Missing cost of goods | Should be shown separately, not blended in | Often absorbed into an average that looks plausible |
A dashboard that hides its own gaps is worse than no dashboard, because you act on it. If a tool cannot tell you how many of your units it could not compute a profit for, it is not measuring your profit — it is estimating it and rounding the uncertainty out of sight.
Where Eve fits, and where it does not
Eve SellerOps subtracts Amazon's own referral and fulfilment figures for each order, and your cost of goods from the catalogue, on the free plan with 30 and 90-day windows. Units whose profit cannot be computed — usually a SKU with no cost against it — are listed separately rather than blended into the margin at some plausible-looking rate.
What is not in that figure:
- Amazon advertising spend. Not yet. If PPC is a material share of your costs, Eve's margin is overstated for you and Sellerboard is the better buy — that is the trade, stated plainly.
- VAT. Margin is computed before it. The FBA calculator handles VAT on a single product; your return is an accountant's job either way.
- Reimbursement claims for lost or damaged FBA inventory.
So: free, per-order accurate, honest about its gaps, and blind to advertising. If you are a reseller whose costs are stock and Amazon fees, that covers the whole picture. If you are a brand spending heavily on PPC, it does not, and $19 a month for a tool that includes ad spend is money well spent.
Common questions
Does Sellerboard have a free plan?
No. It has a one-month free trial with no card required, after which the cheapest plan is $19 per month billed monthly, with discounts for half-yearly and annual commitment. It is a well-regarded product and the trial is unusually generous — it is simply not a free tier, and articles listing it as free software are wrong.
Where does cost of goods have to live for any of this to work?
Against the SKU, in whatever tool is doing the maths, before the order is measured. This is the step everyone skips, and it is the reason most profit dashboards show a confident margin built on half a catalogue. Get costs in first; the analytics are worthless until you have.
Should the figure be per SKU or per account?
Per SKU, always, with the account total as the summary. An account at 8% net margin can easily be a third of the catalogue at 25% carrying another third that loses money on every unit sold. The account number tells you the business is alive; only the SKU number tells you what to stop buying.
How far back should I be able to look?
Far enough to see a season. Thirty days is an operational window — it tells you what to do this week. Ninety days is the buying window, because it covers a full restock cycle for most resellers and it is long enough for refunds to catch up with the sales that caused them.
Sources
Prices checked 7 September 2026 on Sellerboard's own pricing. Your settlement reports in Seller Central are the authority on what Amazon actually charged you; any tool's figure, including ours, should reconcile against them.